And here we are — the final part of the mini-series blogpost! (See? Aren’t you glad I broke this up into segments?)
Now as I mentioned, I have saved the best tip for last; but before getting to what I believe is the most imperative thing you can do in planning out a book trailer, let’s quickly recap those previous 10 tips from Parts 1-4:
Know what you’re shooting. You’re shooting a book trailer, the emphasis on trailer. Not book.
You don’t have to understand the process, but take time to understand the process. A book trailer doesn’t just happen in your basement one weekend afternoon. There’s steps to follow and processes to adhere to.
For your first book trailer, keep it simple. You might want to go full-on epic for your first book trailer. Don’t. This is your first step. Think smart.
Set up a budget. Best way to avoid going broke.
Figure out ways to stretch the budget. Did I mention “avoid going broke” earlier? Yeah. I did.
When the trailer needs artwork, imagery, or music, make a financial investment. When it is time to spend money on your trailer, particularly in stock audio and video, do’t flinch or take shortcuts. Do it.
Be patient and understanding with your talent. Cast and crew. Especially if they are giving of their time and talents, roll with the challenges and make things work to the best of their abilities.
Make sure your cast and crew understand their responsibilities. Remember though that your trailer is the top priority, not hanging out or chilling out. That happens after the work is done.
Trust your editor, especially if he or she has a track record. Sometimes the toughest thing is to surrender your work to an objective party, but it also the best thing you can do in order to make it shine.
Never forget: It’s YOUR trailer. Don’t let others render your vision so blurry that it’s no longer yours. It’s your book’s first impression. You make the final call.
It’s all been leading up to this one key piece of advice I’ve been sitting on since Part One. You all have been patient and (for this, I am really thrilled!) attentive on what makes a good book trailer happen. Now comes the most essential thing you need to know before making that jump from the printed word to a visual medium in order to help your book sales reach a wider audience.
So, two weeks ago, I started this mini-series of a blogpost. Honestly, I thought I could encapsulate everything I wanted to say about this experience in about 1000 words, maybe 2000 if I was feeling eloquent.
Yeah…um…Part Four will drop next week and wrap everything up. I promise.
The thing is this blogpost is a lot like the book trailer itself (which, if you look up in the right-hand corner of the blog, you will see it there…). This is the biggest blogpost I think I’ve done since ending my two-year job hunt. This mini-series blogpost is epic…but so was the education I received on the set. There were a lot of lessons I walked away with this time, and already within the trailer’s first 24-hours on YouTube I have people asking me about what it takes to make something like it.
So, let’s continue with these 11 tips I’ve been sharing, starting off with one that I think is essential when marshaling your creative troops together to make magic happen… Continue reading →
You’ve heard me talk about him on The Shared Desk, tweet about him, and pledge my undying love to him on Google+; but now I’ve got to give this man a shout-out on my blog.
He got me writing flash fiction today.
I found author Chuck Wendig through Mur Lafferty, and have found a kindred spirit in this man. Why? Because he rants. He rants with a balletic grace. He tears through topics with the precision of a SEAL Team performing dark ops. He drops profanities easier than Eddie Murphy in his heyday. And something Chuck does on a regular basis that I’d never caught before was his Penmonkey Challenge (Chuck calls us writer-types “penmonkeys.” I admit, the term is growing on me.) of flash fiction. Today’s challenge was to pick one of the following words:
…and write up some flash fiction (something I didn’t think I could do) using only one of the offered words and tell a story in 100 words. Penmonkeys were invited to post their works into the Comments for the post.