The End of a Beautiful Friendship: Lessons Learned from a Kickstarter

BB1_front_Aug108_wallWhat a ride! Over $11,500 raised, reaching 77% of the Billi Kickstarter. I even had three $500 backers and one $1000 backer.

Wow! Just… wow! Above and beyond what I expected.

Before people start pounding my Comments with all the things I did wrong, it might be better if I just share some popular thoughts people have already shared on this Kickstarter. It may seem hard to believe, but there was a plan here. Now is a good time and place to review the strategy behind what I did, how I did it, and why I’m okay with the way how all this played out over the weekend. Continue reading