Sometimes, It’s Not About Making the Sale

New York City at nightNext week, my wife of infinite awesome and I are heading up north to New York for a writer’s conference. It is the Writers Digest Conference, and we are heading up there to talk about two things we do very well:

  • Steampunk
  • Social Media & Content Marketing

Now, here’s the thing. There are going to be a lot of writers at this conference. This is an event where writers of varying backgrounds—fiction, non-fiction, beginners, seasoned veterans—go to pitch their ideas and perfect their approach to business. This isn’t really a “con” like RavenCon or Balticon, but this is an honest-to-God, professional, industry conference. No cosplayers. (But we will get punked up for the Steampunk panel, sure!) No panels on who would win in a fight—Batman or Superman. (Supes.) Less fans of our writing and more people who want to be professional writers. (Awww yeah, it’s business time!) This is a very different dynamic than a book event at a teashop or a steampunk convention. This is an event where writers are learning about the business of books. Continue reading

Finding that Perfect Pitch

YSP_003The 2014 World Fantasy Convention is fast approaching (Yeah, I know, it’s not until November but when you think that next week, it’ll be August. The season of pumpkinfying everything will soon be upon us!) and is a very different experience compared to other cons. In fact, calling World Fantasy a “con” is innacurate. Sure, there are panels, Guests of Honor, readings and signings, and even a few fun get-togethers, but this convention is a place where business, serious networking takes place, and where new novels find a home.

Representing your novel, along with showing how marketable your novel could be, you think would be easy for writers. After all, writers can put words to thoughts, weave then into gripping stories and engaging characters, and easily create heroes, villains, societies, and worlds where readers happily lose themselves.

But pitching a book? It might surprise you how many writers can’t do this. Continue reading