Sometimes, It’s Not About Making the Sale

New York City at nightNext week, my wife of infinite awesome and I are heading up north to New York for a writer’s conference. It is the Writers Digest Conference, and we are heading up there to talk about two things we do very well:

  • Steampunk
  • Social Media & Content Marketing

Now, here’s the thing. There are going to be a lot of writers at this conference. This is an event where writers of varying backgrounds—fiction, non-fiction, beginners, seasoned veterans—go to pitch their ideas and perfect their approach to business. This isn’t really a “con” like RavenCon or Balticon, but this is an honest-to-God, professional, industry conference. No cosplayers. (But we will get punked up for the Steampunk panel, sure!) No panels on who would win in a fight—Batman or Superman. (Supes.) Less fans of our writing and more people who want to be professional writers. (Awww yeah, it’s business time!) This is a very different dynamic than a book event at a teashop or a steampunk convention. This is an event where writers are learning about the business of books. Continue reading

Hybrid Authors: The Best of Both Worlds

Depending on who you talk to, stepping into the publishing industry today is something akin to tap dancing in a mine field. There are the seasoned veterans who are struggling along with some publishers against changing technologies and market demands. Meanwhile, the independently published continue to rattle their sabers and proclaim without question “Our way is the only way!” in an militant fashion frighteningly similar to the traditionally published authors of less than a decade ago.

TWS_hybrid

As for myself, I have seen this “Us Vs. Them” nonsense back when “Social Media” was referred to as “New Media” and the ambitious creators behind this bold, cutting edge content were aiming to topple Old Media. I remember these days well as Apple had just opened the door to podcasters and it looked like these mavericks of media were going to fulfill their self-proclaimed prophecy as the featured podcasts were all people I knew, all shows either on my iPod or in my listening cue.

Within a year, the Featured Podcasts on iTunes were HBO, Discovery Channel, ESPN, and Oprah Winfrey. Oh, and those mavericks were either working for Old Media or contracting with them.

I look at what is happening now in publishing and think “Good Lord, here we go again.” Continue reading