Black Friday: The Dark Side of Viral Videos

Social Media carpetbaggers (as I call them here, and I’m liking the term the more I use it) would challenge me on many of my work beliefs and ethics, two of which that have been brought to light just this month:

    • You can’t make a viral video. They just happen.
    • There is such a thing as bad publicity.

      I have seen this as a topic on many a conference track — “How to Make Your Videos Viral!” or some such nonsense — and I also get the “Let’s make a viral video…” request a lot from my day job. After my skin stops crawling, I pull no punches and speak the best-kept-secret truth that the carpetbaggers won’t admit: you can’t make a viral video. A video goes viral due to traffic on social networks increasing awareness (of a product, person, or cause), and through self-replicating processes that gain momentum on both the Internet and mainstream media.

      Did you catch that “self-replicating” part? That’s key. No one can make self-replication happen. You can promote a video, sure, but that does not necessarily guarantee it going viral.  The constant thread (if there is one) is luck. Good or bad, it comes down to luck. You can’t predict it. You can’t produce it. You never know what will strike that nerve. Viral videos just happen.

      And in the case of Rebecca Black, that is exactly what happened. What two comedians referenced off-handedly has now become 2011’s viral sensation. Continue reading

      Flutter…the Next Big Thing! *LOL*

      This morning, I completed the ninth chapter of All a Twitter, but I may have to reconsider everything — and I mean, everything — and call up Que Publishing to renegotiate the book we agreed I would write.

      This is going to be the next big thing in Social Media, and I want to write the first book on it!

      Say hello to “Flutter.”

      My editor at Que reads this blog, so let me say I’M JUST KIDDING!!! Seriously. I’m three chapters from wrapping up, and you think I want to do a rewrite from the beginning?!

      Been there, done that, got a tee shirt, and I had said tee shirt ripped off me when the publisher tried to stiff me out of the advance.

      I am hoping with where I’ve seen this video mentioned on Twitter that it goes viral on an apedemic scale. This is some funny, funny stuff. Consider me the first in line for “Sttr” and a pair of “Flutter Eyes.”