When I first heard about it, I was convinced it had to be a joke.

It had to be.

No, this is a thing.

On Facebook. On Tumblr. On Instagram.

And now, in the air.

As reported by Vocative, a new protest against President Barack Obama and environmentalists has taken to the streets: Rollin’ Coal. The Facebook page reads as “for all the diesel lovers out there” but this community has apparently evolved into a statement against green drivers. How Rollin’ Coal works—keeping it to the basics here—is modifying a pick-up truck to intentionally spew thick soot either from massive exhaust pipes or smoke stacks. The Rollin’ Coal folks call this “Prius Repellant” and post both video and memes celebrating their “victories” on the road. The kits and the modifications, Slate reports, are legal (although the EPA disagrees); but as one Wisconsin vendor tells reporters:

“I run into a lot of people that really don’t like Obama at all. If he’s into the environment, if he’s into this or that, we’re not. I hear a lot of that. To get a single stack on my truck—that’s my way of giving them the finger. You want clean air and a tiny carbon footprint? Well, screw you.”

Modifying your truck to protest clean air initiatives? That’s about as smart as staging a protest of “I don’t like khakis, so I’m going to wear my blue jeans and fart in your face because khakis.” Such is this the latest protest against our President and environmentalists.

Okay, setting aside the American Cancer Society’s findings to diesel exhaust attributing to adverse effects to one’s health, let’s look at another possible reason why people choose EVs. Continue reading →