I’m a little worried if I’m a canary and the people I work for are running a coal mine.
Let me explain…
Recently, I accepted an opportunity where the client’s entirety of a social media strategy was Twitter and a blog, both posting updates when time allowed. (In other words, infrequently.) I was asked to not only work with the tools given, but build on them and make something better, provided the resources were free. While I was there…
- Twitter went from occasional updates to three tweets a day, on average. The content included news stories, promotions over upcoming events, and special tweets featuring the client front and center.
- A new LinkedIn page launched, reaching a completely new audience from Twitter, also posting two-to-four updates throughout the day.
- On the dates of special events, both platforms would host images, quotes, and, if possible, video.
- Video, a medium completely new to this client, had reached enough demand for a Vimeo channel to launch.
- The client’s blog went from “a post when time allowed” to a managed editorial calendar, offering original weekly content.
After a lot of positive feedback and encouragement during my stay, I was told by my superiors they wanted a fresh start and new perspective on their digital strategy. Yep, I had been replaced. I respected their decision, left behind a detailed Communications plan (which included a look ahead to what I was planning), and hoped their new social media manager would take their digital presence to higher levels.
Within a month…[Read more…] about If Social Media Is So Easy, Why Is It So Hard?