Two days before previewing the trailer at Balticon 46, I began a series on what has been my life for the past seven weeks: The Janus Affair book trailer. While there has already been a lot invested into this project and critics dismiss book trailers as trendy gimmicks that hardly sell books, I truly believe that it has been a worthwhile and educational ride.

The crowd reaction this weekend to the preview was payback, indeed.

But what is it about book trailers that make authors, agents, and publishers so skeptical? I got a few ideas, and a lot of those ideas came from this project, this idea that has evolved into a glimpse at a fantasy realized: Adapting a book and making a movie. Look, I know something like that is a longshot, especially having an idea of how things work in Hollywood, but it is still pretty neat to see this coming to life.

So far my own experiences between Phoenix Rising and The Janus Affair have taught me a few things in making a book trailer; and in what I thought was going to be a three-part series (but is probably going to go to four), I thought I’d pass along a few ideas to keep in mind when deciding to shoot and produce your own book trailer. Continue reading →