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If Social Media Is So Easy, Why Is It So Hard?

September 4, 2019 by Tee Morris Leave a Comment

I’m a little worried if I’m a canary and the people I work for are running a coal mine.

Let me explain…

Recently, I accepted an opportunity where the client’s entirety of a social media strategy was Twitter and a blog, both posting updates when time allowed. (In other words, infrequently.) I was asked to not only work with the tools given, but build on them and make something better, provided the resources were free. While I was there…

Twitter went from occasional updates to three tweets a day, on average. The content included news stories, promotions over upcoming events, and special tweets featuring the client front and center.
A new LinkedIn page launched, reaching a completely new audience from Twitter, also posting two-to-four updates throughout the day.
On the dates of special events, both platforms would host images, quotes, and, if possible, video.
Video, a medium completely new to this client, had reached enough demand for a Vimeo channel to launch.
The client’s blog went from “a post when time allowed” to a managed editorial calendar, offering original weekly content.

After a lot of positive feedback and encouragement during my stay, I was told by my superiors they wanted a fresh start and new perspective on their digital strategy. Yep, I had been replaced. I respected their decision, left behind a detailed Communications plan (which included a look ahead to what I was planning), and hoped their new social media manager would take their digital presence to higher levels.

Within a month…

[Read more…]

Tales from a Shock Jockey: We See Them Rollin’, and Hatin’…

July 10, 2014 by Tee Morris 2 Comments

When I first heard about it, I was convinced it had to be a joke.

It had to be.

No, this is a thing.

On Facebook. On Tumblr. On Instagram.

And now, in the air.

As reported by Vocative, a new protest against President Barack Obama and environmentalists has taken to the streets: Rollin’ Coal. The Facebook page reads as “for all the diesel lovers out there” but this community has apparently evolved into a statement against green drivers. How Rollin’ Coal works—keeping it to the basics here—is modifying a pick-up truck to intentionally spew thick soot either from massive exhaust pipes or smoke stacks. The Rollin’ Coal folks call this “Prius Repellant” and post both video and memes celebrating their “victories” on the road. The kits and the modifications, Slate reports, are legal (although the EPA disagrees); but as one Wisconsin vendor tells reporters:

“I run into a lot of people that really don’t like Obama at all. If he’s into the environment, if he’s into this or that, we’re not. I hear a lot of that. To get a single stack on my truck—that’s my way of giving them the finger. You want clean air and a tiny carbon footprint? Well, screw you.”

Modifying your truck to protest clean air initiatives? That’s about as smart as staging a protest of “I don’t like khakis, so I’m going to wear my blue jeans and fart in your face because khakis.” Such is this the latest protest against our President and environmentalists.

Okay, setting aside the American Cancer Society’s findings to diesel exhaust attributing to adverse effects to one’s health, let’s look at another possible reason why people choose EVs. [Read more…] about Tales from a Shock Jockey: We See Them Rollin’, and Hatin’…

A Fiddle for My Funk: My Night with Lindsey Stirling

February 16, 2013 by Tee Morris 1 Comment

You might have caught the Instagram from Monday but it has been one of those weeks.

I’m going to side-step the details because I want to focus on the positive. I want to focus on tomorrow. I want to focus on a lesson I got from someone who hit a few brick walls in her time (and she’s all of 26, you know…) and now she’s pwning the world one sold out venue at a time.

This week, I got served by Lindsey Stirling.

Before the events of the week hit, I paid for a V.I.P. evening with Lindsey Stirling. Now if you don’t know this performer, you really should take a look at her videos on YouTube. Here’s a favorite of mine…

When she went on tour and offered V.I.P. tickets which included a meet-and-greet, I immediately whipped out the credit card. A chance to meet Lindsey Stirling and maybe enjoy a little bit of V.I.P. treatment? Absolutely! Little did I know how well-timed this indulgence would be.