interview

I know, I know…I went through the month of November without a blog post; but I’m back with a super-sized entry rivaling the amount of food you may have enjoyed this past Thanksgiving. So, buckle up. This one’s a wild ride, to be sure.

Part of the reason I’ve been quiet here is on account of my current job hunt. Job hunting is never pleasant. There’s a lot of stress involved in making sure the resume is up to par, the cover letter captures both briefly and succinctly who you are, and when the interview happens, you present the best representation of yourself. It’s a bit like dating, only there’s a steady paycheck, medical benefits, and a 401K plan involved.

And if the latter is involved when you’re dating, you’re seriously working too hard at this dating thing.

But I digress…

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I’m a little worried if I’m a canary and the people I work for are running a coal mine.

Let me explain…

Recently, I accepted an opportunity where the client’s entirety of a social media strategy was Twitter and a blog, both posting updates when time allowed. (In other words, infrequently.) I was asked to not only work with the tools given, but build on them and make something better, provided the resources were free. While I was there…

Twitter went from occasional updates to three tweets a day, on average. The content included news stories, promotions over upcoming events, and special tweets featuring the client front and center.
A new LinkedIn page launched, reaching a completely new audience from Twitter, also posting two-to-four updates throughout the day.
On the dates of special events, both platforms would host images, quotes, and, if possible, video.
Video, a medium completely new to this client, had reached enough demand for a Vimeo channel to launch.
The client’s blog went from “a post when time allowed” to a managed editorial calendar, offering original weekly content.

After a lot of positive feedback and encouragement during my stay, I was told by my superiors they wanted a fresh start and new perspective on their digital strategy. Yep, I had been replaced. I respected their decision, left behind a detailed Communications plan (which included a look ahead to what I was planning), and hoped their new social media manager would take their digital presence to higher levels.

Within a month…

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