In this picture are two people that I hold very dear in my life. One of them is my daughter. I will let you try and figure which one of them is her…

The other “bloke” is Martyn Casserly, a journalist, an accomplished musician, and now he is an award-nominated podcaster with his one-minute Movie Mantras podcast. (Martyn is also a dad and a good mate to boot…although his opinions concerning the new Craig-Bond films and recent Doctor Who are completely wrong, but I digress…) With the many endeavors he had going, Martyn approached me this Spring to talk about an article he was penning on podcast authors. He was optimistic that Wired Magazine (UK) would pick up the column. So I crossed my fingers and hoped for the best.

This morning, I checked my Twitter stream and found this waiting for me:

My article about Podcast Authors is up on Wired ! @scottsigler, @sethharwood, @jchutchins, @teemonster all appear. http://bit.ly/Pv53w

Now live on the site, Wired Magagine (UK) picked up  “Novels by Podcast” where Martyn discusses how we authors are giving away our hard work in audio format for free. He also goes into the genesis of the podcast novel and why we do what we do.

“Giving away your stories isn’t a risk… it’s a competitive advantage,” explains Scott Sigler. “If a reader who’s never heard of me has $25 to spend and they’re looking at my book next to a Stephen King book, who are they going to choose? They take King. He’s a proven storyteller. But if King is $25 and my story is free they may try me out first. Why not? It’s no risk to them. If they like me, they buy me. If they don’t they buy King. Whatever happens the customer gets what the customer wants.”

It is a tight article covering successes and milestones; and while many who follow us on Twitter, on blogs, and through podcasts, may consider what we do “old hat” after four years, podcasting — and more importantly, podcasting fiction — is still a brand-spanking new concept to the mainstream market. Articles like Martyn’s and venues like Wired are getting the word out about what we are doing. That’s what is important here: getting people to listen.

Show Martyn appreciation by blogging about this article (and yep, I got it covered from the business perspective over at Imagine That!), syndicating his link in your feeds, dropping him comments on the article’s page, and talking it up on your podcasts. Let Wired know we’re paying attention and appreciate their support, and let Martyn know both on Twitter and on Wired that his words ring true.

Thanks, Martyn. Well done!