Rants, Opinions, and Overall Observations

As you may know by now (provided you subscribe to Imagine That!, or follow either of my Twitter accounts), I’m working on a new book: All a Twitter, from Que Publishing. I’ve seen the tweets and also taken some heat from other DC consultants (and here’s a shock – these consultants are NOT on Twitter, but will give an opinion nevertheless…) concerning books about Twitter. I am still very optimistic, nay confident, nay cocky, that All a Twitter will be unlike the other books hitting the shelves between now and the summer.

For starters, my book will be written from a user’s perspective. Other titles (that I am aware of) are being written by people in Marketing, meaning the underlying intent of these books will be “This is the way you leverage Twitter in order to monitize your Social Networking experience.” I could go on a tear about that…another time. This isn’t what my rant is about. It’s concerning another quality of this future book.

All a Twitter will say on the cover “by Tee Morris” meaning the book will be written by me.

This is what my rant is about.

My revelation that people claiming to be writers but in fact are not writing books even though their names are on the cover, started at the beginning of the year. In a social setting over good food and good wine, the subject turned to how much work goes into a book. I pulled from my own experiences with the For Dummies crew, which really blew away those at the table. I told them the breakneck schedule of writing computer books was not uncommon. That was when I turned to another author, one I had just met that had written a book on Twitter. I asked the author “How long did it take you to write your book on Twitter?”

The author looked at me as if I had asked the question using the Lothlorien Elvish dialect. The (self-proclaimed) best-selling author scoffed and said, “I didn’t write the book.”

“But your name is on the title?” I asked.

“Yeah, it is, but I didn’t write the book.” The author then told me, with an alarming amount of pride, “I went to my network on Twitter and asked my followers what they wanted in the book. They wrote what they wanted, I took what they sent in, and put it together.”

Say what?!

Yes, I know, ghost writing is nothing new. Happens all the time. You have people helping others behind the scenes (as Wikipedia states with Alan Dean Foster writing the novelization of Star Wars, but handing credit to George Lucas), so I know that bylines may not always be as honest as they should be. Where I call “Shenanigans!” is when the books in question are “How To” books.

When you pick up a “How To” book and look at the title’s byline, you make a strong assumption if not conclusion that its author is an authority on the subject matter. How much confidence, then, would you have in an author if they were to tell you they farmed their work out to other experts, and then granted it a cursory eye once it came in? So let’s set the scenario: An author, based on their expertise and a proposal they have put together, is hired to write a book. Instead of researching their expertise further and actually writing the manuscript, these authors-under-contract have others write sections or chapters for them. They then shape the content in a fashion that fits their own needs, and then send off to the publisher the material under their name, not the individual who actually wrote the chapter.

Allright, that doesn’t make you a writer. That makes you an editor. An Acquisitions Editor. Barely. This was a similar process I followed as an Acquisitions Editor for Ben Bella Books’ So Say We All with one major difference: The individual chapters all carried the author’s bylines so you knew who wrote that particular essay.

When I agreed to write All a Twitter, Que Publishing sent me a list of guidelines and this is their standing on Citations:

Such use should be limited. Readers are paying for a book that shares your practical experience of the subject and they expect that the material in the book has not been published before.

“Readers are paying for a book that shares your practical experience…” Huh, what a concept!

The business behind “not-really-writing-a-book” I also have to wonder about. At Jeff Pulver’s Social Media Breakfast in Washington DC, I mentioned that I had just taken on All a Twitter. One of the attendees asked me “So you’re actually writing the book?” It turns out he was approached to write a chapter for another Twitter book being produced this year. His reply to the offer was “What’s in it for me?” A valid question, seeing as he wouldn’t have a byline in the final published work. The “author” of this Twitter guide didn’t reply to his query.

What. A. Shock.

These “smoke-and-mirror writers” take questionable business tactics one step further as, with byline under their belts, they bill themselves as experts and sell seminars to conventions, expos, and special events. Money – in some instances, big money – is now exchanging hands. I’m not sure who makes me angrier: the people claiming to be authors and taking credit for work that isn’t theirs, or the organizers of these events who don’t take a few minutes before planning their schedules to evaluate a speaker’s street cred. When you carry around on your blog, website, or resume a publishing credit, there is a measure of trust involved that a book carrying your name on it was written by you. I doubt if I could sleep soundly betraying that trust because I believe in the “Put Up or Shut Up” ethic. If a book is going to carry my name, I’m going to be the one held accountable for it so I’m going to make sure the words are truly my own.

Chances are, with this blogpost, I’ve effectively painted a bulls-eye on All a Twitter, and on anything else with my name on it. Critics, nay-sayers, and maybe a few guilty will hold my work under a magnifying glass. And you know something? I’m okay with that kind of attention because I can stand by what I write. Oh, I did ask for some help here and there, but you can be assured those who helped me out will be given salutations and citations.

You can also be assured that when a book says “by Tee Morris” on it, that is the truth. So keep an eye out for All a Twitter this summer. It’s written by Tee Morris.

Seriously. It is.