I’ve been wanting to do app reviews on Imagine That! Studios alongside my bits of social media advice appearing there, but the first app I wanted to review really seemed more appropriate for my personal blog on account of the subject matter: beer. More to the point — living the lifestyle of a beer snob.

Untappd is a social network for those who love beer. It’s not just for beer snobs like me but for lovers of beer on all levels. Whether you are happy and content with your Budwiser or Miller Lite, or if you are an adventurer in sampling unique brews from across the country and around the world, Untappd connects beer lovers, breweries, and ice cold brewskis. At the core of the app are the reviews. When your first round arrives, you search for your beer in the Search bar across the top. Once you tap your beer, you select “Check-In” and are offered a field where you can type in a brief review (140 characters), add a photo of either what you are drinking (or who you are drinking with), rate your brew (and the slider allows for 1/2-star reviews), and add in your location. If you sync up your Twitter and Facebook feed with Untappd, you can send out your review and photos by tapping the Twitter and Facebook icons. On tapping “Confirm Your Brew” your review is shared online. The more reviews you share, the easier you can connect with friends on your respective social media networks.

UPDATE, 20 April, 2013: Untappd also recognizes cider and mead, so if you are more into those libations, you can find them in Untappd, or create your own custom entry. Continue reading →